Racom IMC Roundtable
May 9-10 2013
DePaul University 
Loop campus, 1 E. Jackson Blvd, Chicago

Presented by Racom Communications

OVERVIEW
The Racom IMC Roundtable (formerly the IMC Academic Roundtable) was created in 2002 to create a mini-conference for professors teaching or interested in the area of direct and interactive marketing. Since then, the program has grown into two days of community, research in development and the discussion of modern ideas for faculty to bring back to the classroom.  

Join us for networking and discussions of cutting-edge marketing practices that work!
This year’s program focuses on the theme of “Big Data.” Companies have access to more data
than ever, but how are they utilizing it? We’ve invited experts who are utilizing big data and
will share tips on effective methods in direct and interactive marketing.

THURSDAY, MAY 9
For full-time marketing faculty
Academic presentations of selected faculty papers, group discussion and a keynote address over dinner. Presentations are from 1:00-5:00 pm followed by dinner. This year's keynote speaker is Paul Rand, founder, President and CEO of Zocalo Group who will present "Highly Recommended: Harnessing the Power of Word of Mouth Marketing and Social Media to Build Your Brand and Your Business."

View Thursday schedule and speakers

FRIDAY, MAY 10
For full-time marketing faculty and professionals
Features stars of Chicago’s vibrant interactive marketing community and focuses on this year's theme of "Big Data." Breakfast and networking from 8:30-9:00am. Presentations from 9:00 am - 3:00 pm. Lunch is provided.

View Friday schedule and speakers

SPONSORED BY:
 
“Plenty of cutting-edge information that I can use in my classroom. Thanks!”
“Great mix of academic and practitioner perspectives on IMC 
– very well organized.”
  
  
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