16th Annual Racom IMC Roundtable
Ok Google, Hey Alexa... what's up with AI & Marketing?
May 3-4, 2018
Presented by Racom Communications
The Racom IMC Roundtable (formerly the IMC Academic Roundtable) was created in 2002 alongside DePaul University, to create a mini-conference for professors teaching or interested in the area of direct and interactive marketing. Since then, the program has grown into two days of community, research, development and the discussion of modern ideas for faculty to bring back to the classroom. It is an excellent opportunity for professionals and faculty to interact and share ideas in the marketing field.
Download our Call for Papers - Faculty can come and present new research to their peers. Submissions are due April 3, 2018
THURSDAY | 1-5pm
Faculty present current research followed by a cocktail reception.
Download last year's Thursday Agenda
Full-Day Racom IMC Roundtable Program
Theme:"Ok Google, Hey Alexa- Whats up with AI & Marketing? "
Download Last year's Friday Agenda
Industry experts present on current digital marketing trends with a keynote presenter during lunch. Focus on AI, Mobile Marketing, and the influence of new innovations on the way marketers reach their audience.
Read about last year's speakers from Google, Twitter, Jacobs & Clevenger, Verve and Mindscape Solutions.
Registration will be available soon.
“Great mix of academic and practitioner perspectives on IMC
“Plenty of cutting-edge information that I can use in my classroom. Thanks!”
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