16th Annual Racom IMC Roundtable
Ok Google, Hey Alexa... what's up with AI & Marketing?
May 3-4, 2018
Loyola University & DePaul University
The Racom IMC Roundtable (formerly the IMC Academic Roundtable) was created in 2002 alongside DePaul University, to create a mini-conference for professors teaching or interested in the area of direct and interactive marketing. Since then, the program has grown into two days of community, research, development and the discussion of modern ideas for faculty to bring back to the classroom. It is an excellent opportunity for professionals and faculty to interact and share ideas in the marketing field.
THURSDAY | 1-5pm
Research Seminar (Loyola University, Water Tower)
Faculty present current research followed by a cocktail reception.
DOWNLOAD THURSDAY'S AGENDA
Full-Day Racom IMC Roundtable Program
Theme:"Ok Google, Hey Alexa- Whats up with AI & Marketing? "
(DePaul University 14 E Jackson LL102)
Industry experts from Linkedin, Adobe, Epsilon, BeFoundOnline, Dyson and more present on current digital marketing trends. Focus on AI, Mobile Marketing, and the influence of new innovations on the way marketers reach their audience.
8:30- Registration & Breakfast
9:00 –Alison Jensen & Meg Heinemann, LinkedIn
10 – Ian Beacraft, Epsilon
11 – Meridith Ewers, Dyson
12- Kyla Maloney Moran, Erik Didriksen, IBM
1- LUNCH & discussion with Melissa Powell, POCMI
2– Rebecca Otis, Salesforce & Samantha Becker, SAB Creative & Consulting
3- Dan Golden, BeFoundOnline
Breakfast and Lunch Provided Friday May 4
DOWNLOAD THE COMPLETE PROGRAM
“Great mix of academic and practitioner perspectives on IMC
“Plenty of cutting-edge information that I can use in my classroom. Thanks!”
Does you or your organization support the future of marketing education? Become a sponsor and develop your relationship with the marketing education community.