Racom IMC Roundtable
Consumer Behavior: The Path to Purchase
May 4-5, 2017
Presented by Racom Communications
The Racom IMC Roundtable (formerly the IMC Academic Roundtable) was created in 2002 alongside DePaul University, to create a mini-conference for professors teaching or interested in the area of direct and interactive marketing. Since then, the program has grown into two days of community, research, development and the discussion of modern ideas for faculty to bring back to the classroom. It is an excellent opportunity for professionals and faculty to interact and share ideas in the marketing field.
THURSDAY | 1-5pm
Faculty present current research followed by a cocktail reception.
Download the Thursday Agenda
Full-Day Racom IMC Roundtable Program
Theme: Consumer Behavior: The Path to Purchase
Download the Friday Agenda
Industry experts present on current digital marketing trends with a keynote presenter during lunch.
Read about our speakers from Google, Twitter, Jacobs & Clevenger, Verve and Mindscape Solutions.
“Great mix of academic and practitioner perspectives on IMC
“Plenty of cutting-edge information that I can use in my classroom. Thanks!”
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