Racom IMC Roundtable
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Presented by Racom Communications
The Racom IMC Roundtable (formerly the IMC Academic Roundtable) was created in 2002 alongside DePaul University, to create a mini-conference for professors teaching or interested in the area of direct and interactive marketing. Since then, the program has grown into two days of community, research, development and the discussion of modern ideas for faculty to bring back to the classroom. It is an excellent opportunity for professionals and faculty to interact and share ideas in the marketing field.
THURSDAY, MAY 8 -Research Seminar
For full-time marketing faculty (daytime) & professionals (dinner)
DePaul University|1 E Jackson Blvd Room 8010, Chicago, IL 60604
Academic presentations of selected faculty papers, group discussion and a keynote address over dinner. Presentations are from 1:00-5:00 pm followed by dinner with keynote Owen Youngman "Future of MOOCS".
DOWNLOAD THURSDAY'S AGENDA
FRIDAY, MAY 9- "IMC Worldwide"- Trends in Global Marketing Strategy
For full-time marketing faculty and professionals
Breakfast and networking from 8:30-9:00 am. Presentations from 9:00 am - 3:00 pm. Lunch is provided. This year hear from marketing experts from Google, Adobe, Edelman, Amway, & more on the topic of "IMC Worldwide". Read more about our speakers.
DOWNLOAD FRIDAY'S AGENDA
Thursday Keynote Presentation Dinner- Owen Youngman
Owen Youngman, Northwestern University
Following the day of research presentations, faculty and pracitioners are invited to attend a dinner with Owen Youngman, Northwestern University, for his presentation, "MOOCs and the Future, the Future of MOOCs".
Owen Youngman holds the Knight Chair in Digital Media Strategy at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications. He joined Medill as a tenured full professor in 2009 after a 37-year career as an editor and executive at the Chicago Tribune.
At Medill, Youngman teaches in both the graduate and undergraduate programs. His courses focus on innovation, media economics, technology, and the changing cultural and media landscape, helping students develop strategies for succeeding in 21st Century journalism. He lectures and speaks widely on these topics and often appears on Chicago-area radio and television to discuss news developments and their implications. In fall 2013, he taught one of Northwestern’s first six massively open online courses (MOOCs) through University partner Coursera.
Join us for dinner at Berghoff Restaurant, 17 W Adams, from 5:45-8pm to hear our keynote presentation from Owen Youngman.
“Plenty of cutting-edge information that I can use in my classroom. Thanks!”
“Great mix of academic and practitioner perspectives on IMC
1 E Jackson Blvd Room 8010
Chicago, IL 60604
200 E Randolph St 66th Floor
Chicago, IL 60601