Jacobs & Clevenger Case Writers' Workshop
The Jacobs & Clevenger Case Writers’ Workshop is an annual event in partnership with Marketing EDGE that produces timely and relevant IMC marketing cases for classroom use. At this event, companies present their real world situations to aspiring writers and winning case writers present their work and discuss their writing experience.
2018 DATE ANNOUNCED - October 19, 2018 9am - 1pm
We have appreciated years of support from the Marketing EDGE summit and this year we are excited to continue the Jacobs & Clevenger Case Writers' Workshop in a new location of Chicago, IL on October 19, 2018 from 9am - 1pm. Let's celebrate 23 years of Case Writing!
Congratulations to this year's winners!
2017-2018 Best Case Writer Award | Case Presentations
Case authors prepared business cases for teaching over the school year 2017-2018. Below are the winning cases to be presented at the Workshop, listed alphabetically. The awards (First, Second and three-way tie for Third) will be announced at Friday's Award Luncheon on October 19.
The Jacobs & Clevenger Case Writers’ Workshop takes place Friday morning at Northwestern Medill Chicago – with no competition from other tracks or programs. At this annual event, companies seeking to inspire case-writing authors — and 2017's winning case writers will present their cases and discuss their case writing experience to encourage your participation.
Each year at the Workshop, participants have the opportunity to:
The IMC Case Book: Cases in Integrated Marketing Communications (MMEF) is a resource for Integrated Marketing Communications courses, and includes winning cases from this workshop. This text is now available at:
This program is made possible because of the generous support of:
"The conference is the best forum for learning about latest trends in digital and direct marketing as well as teaching. The conference encourages sharing and development of real world case studies which are critical to preparing our students to hit the ground running."
-David Marold, Eastern Michigan University