"Marketing is the essence of a brand and in order to build brand equity and customer loyalty,
marketing efforts need to be executed efficiently and effectively. My long
term career goal would be to work for a major marketing or advertising
agency, such as Ogilvy & Mather."
- Klaudia Smykowska, 2014 Alan Drey Memorial Scholarship Recipient
"...after graduation from Medill, I intend to join a socially responsible company, specializing in brand management with a particular focus on implementing marketing plans that realize deep value for the business as well as the wider community "
- Uttara Gupta, 2014 Alan Drey Memorial Scholarship Recipient