Congratulations to this year's Alan Drey Memorial Scholarship receipients, Klaudia Smykowska (pictured left) of Loyola University and Uttara Gupta (pictured right) of Northwestern University. These two students impressed the scholarship committee with not only exemplary academic achievements, but also unique internship experiences and examples of classroom applications.
"Marketing is the essence of a brand and in order to build brand equity and customer loyalty,
marketing efforts need to be executed efficiently and effectively. My long
term career goal would be to work for a major marketing or advertising
agency, such as Ogilvy & Mather."
- Klaudia Smykowska, 2014 Alan Drey Memorial Scholarship Recipient
"...after graduation from Medill, I intend to join a socially responsible company, specializing in brand management with a particular focus on implementing marketing plans that realize deep value for the business as well as the wider community "
- Uttara Gupta, 2014 Alan Drey Memorial Scholarship Recipient
After reviewing over 25 qualified applicants, these two candidates stood out as having an impressive commitment to the discipline and continuing to stay connected to the marketing community. Klaudia and Uttara will be honored at the Racom IMC Roundtable event on May 8-9th. Please join us in congratulating these exceptional students!
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