Congratulations to all of the presenters and winners of this year's competition. Thank you to the Marketing EDGE team for ensuring program logistics went smoothly despite challenging weather.
See you next year in Las Vegas, NV for 2018!
2016-2017 Best Case Writers Awards | Case Presentations
Case authors prepared business cases for teaching over the school year 2015-2016. Below are the winning cases to be presented at the Workshop, listed alphabetically. The awards (Gold, Silver, and Bronze) will be announced at Sunday's Award Luncheon on October 8.
- GOLD ($1,000): How a Burger King Franchise Can Succeed in a Competitive Fast Food Industry: A Case Study – Bela Florenthal, William Paterson University; Manar Awad, Birzeit University; Giuliana Campanelli, John Malindretos, William Paterson University
- SILVER ($750): Shinola: What's Next for a Brand LInked to Detroit's Manufacturing Heritage? – Blodwen Tarter, Matthew Fisher, Golden Gate University
- BRONZE ($500): Flowers for Dreams: A Blooming Experiential Brand – Stacy Neier Beran, Loyola University Chicago; Ashley Hasty, Indiana University
- Sporting KC Gets an Assist from SeatGeek: Can Sporting KC Score? – Jan Owens, Carthage College; Matt Sauber, Eastern Michigan University; Deborah Cowles, Virginia Commonwealth University