Jacobs & Clevenger Case Writers' Workshop
The Jacobs & Clevenger Case Writers’ Workshop is an annual event in partnership with Marketing EDGE's Summit that produces timely and relevant IMC marketing cases for classroom use. At this event, companies present their real world situations to aspiring writers and winning case writers present their work and discuss their writing experience.
Learn more about the Jacobs & Clevenger Case Writers’ Workshop and join us in New Orleans, LA on October 7-8 to celebrate 22 years of case writing.
2016-2017 Best Case Writer Award | Case Presentations
Case authors prepared business cases for teaching over the school year 2015-2016. Below are the winning cases to be presented at the Workshop, listed alphabetically. The awards (Gold, Silver, and Bronze) will be announced at Sunday's Award Luncheon on October 8.
The Jacobs & Clevenger Case Writers’ Workshop takes place Saturday morning at the Research Summit – with no competition from other tracks or programs. At this annual event, companies seeking to inspire case-writing authors — and 2016's winning case writers will present their cases and discuss their case writing experience to encourage your participation.
Each year at the Workshop, participants have the opportunity to:
The IMC Case Book: Cases in Integrated Marketing Communications (MMEF) is a resource for Integrated Marketing Communications courses, and includes winning cases from this workshop. This text is now available at:
This program is made possible because of the generous support of:
"The conference is the best forum for learning about latest trends in digital and direct marketing as well as teaching. The conference encourages sharing and development of real world case studies which are critical to preparing our students to hit the ground running."
-David Marold, Eastern Michigan University