Jacobs & Clevenger Case Writers' Workshop
The Jacobs & Clevenger Case Writers’ Workshop is an annual event in partnership with Marketing EDGE's Research Summit that produces timely and relevant IMC marketing cases for classroom use. At this event, companies present their real world situations to aspiring writers and winning case writers present their work and discuss their writing experience.
Learn more about the Jacobs & Clevenger Case Writers’ Workshop.
In 2016 we are celebrating 21 years of case writing.
Join us this year at the 2016 Jacobs & Clevenger Case Writers' Workshop on
October 15th at the LA Convention Center.
We'll announce the first, second and third place winners during the Awards Luncheon on Sunday, October 16th, 2016.
LOS ANGELES CONVENTION CENTER
Saturday, Oct. 15, 2016 | 8:30-11:30 AM
co-sponsored by Jacobs & Clevenger, Midwest Marketing Education Foundation (MMEF) and Marketing EDGE
2015-2016 Best Case Writer Award | Case Presentations
Case authors prepared business cases for teaching over the school year 2015-2016. Below are the winning cases to be presented at the Workshop, listed alphabetically. The awards (Gold, Silver, and Bronze) will be announced at Sunday's Award Luncheon on October 16.
2016 Corporate Case Presentations
Corporate case presenters for 2016 include:
Each year at the Workshop, participants have the opportunity to:
This program is made possible because of the generous support of:
The IMC Handbook
Purchase the newest edition of The IMC Handbook: Readings and Cases in Integrated Marketing Communications, which pairs winning cases from the Jacobs & Clevenger Case Writers' Workshop with relevant chapters by top industry professionals.
Get your copy here!
"The conference is the best forum for learning about latest trends in digital and direct marketing as well as teaching. The conference encourages sharing and development of real world case studies which are critical to preparing our students to hit the ground running."
-David Marold, Eastern Michigan University